Hello,

I'm here to help you close more business.  I will be posting tips and training on the art of selling.  I look forward to your responses.  Here is my first post.

"Unique Selling Point" or USP for short is the one thing that makes your product or service different from your competitors.  This concept has been around since the 1940s, but it is something we often over-look.  We like to talk about how great our company is.  We say things like "We have excellent customer service!", "We've been in business for 50 years!" and "We can offer you huge savings!".  A lower price is not a Unique Selling Point!!!! 

Determine the one thing that seperates your product or service from your competitors.  Use that as a starting point for all your pitches and presentations.  When you have something that no one else does, you have no competition!

Now get out there and sell something!

The Closer